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I worked as a Product Designer within BP’s incubation team, focused on reimagining the forecourt experience through new technology. The project explored how self-service could better support both fuel and EV customers.

Role

Lead Product Designer

Duration

1 year

Impact

Full, validated working prototype

Pain Point

BP forecourts relied on fragmented services across fuel, EV charging, and car wash, creating inefficiencies and missed commercial opportunities. The customer experience had not evolved in line with advances in technology or changing customer behaviour.

Solution

I designed an AI-powered self-checkout kiosk that unified all forecourt services into a single experience. Research was conducted across live sites, followed by rapid prototyping and testing using design sprints. I developed a white-label design system to support future rollouts and worked closely with engineers to test prototypes in real-world environments.

Outcome

The kiosk entered pilot rollout on BP forecourts in Australia, introducing integrated self-service flows and AI-driven upsell opportunities such as smart fridge recommendations. The solution established a scalable foundation for future innovation and expansion.